Hello there!

I'm Asha :)

As a seasoned Technical Project Manager and Operations Director, I specialize in driving complex projects from concept to completion, ensuring seamless collaboration across all teams involved. My background in the start-up and small business world has equipped me with the skills to manage ambiguity well, solve problems creatively, and consistently transform abstract ideas into actionable plans. I also pride myself on being a diplomatic communicator who can bridge gaps between diverse stakeholders, fostering a collaborative atmosphere that leads to successful outcomes.

My freelance work in web and graphic design has additionally broadened my experience across various industries, from biology to solar to e-commerce. This has given me a deep appreciation for the unique needs of different sectors and the ability to adapt my project management approach accordingly with precision.

Outside of my professional life, I’m also a professional singer, performing solo or with my band at venues throughout the Bay Area. Balancing my creative pursuits with my project management career, I bring a unique blend of creativity, discipline, and diplomacy to every project I undertake.

The Journey

While attending university for a degree in Technology Information Management, I began putting my organizational skills to the test by managing college events for over 1,500 students and founding and leading our school's first ever South Asian a-cappella team!

After graduating and completing an internship in process improvement, I joined Founders Network, a 3-person small business dedicated to supporting a global network of entrepreneurs by the means of community. There, I took my operations skills to another level, organizing 84 in-person events in 7 major hubs, 36 online events, and 2 large conferences annually.

Inspired by the entrepreneurial spirit around me, I launched a freelance web design & project management practice, start of 2019. During the next 5 years, I managed my own design clients and joined DevisedLabs, a Shopify Development Agency, as a Technical Project Manager and Designer. I quickly advancing to Director of Accounts and Operations where I oversaw client relationships, managed projects & our small team (consisting of Developers, Designers and PMs), drove sales, and handled a broad spectrum of operational tasks, including hiring, marketing, accounting, time management, and legal matters.

During this period, I also pursued my passion for music, releasing my debut album in May 2023 (Behind Closed Doors), while further refining my communication and leadership skills as an active and lead member of SF Storytellers Toastmasters. My journey thus far has been an exciting blend of creativity, leadership, and strategic management, and I’m quite eager to see where it takes me next!

UI Design
UX Design
Prototyping
Figma
Webflow
WIX
Adobe Photoshop
Adobe Lightroom
Storyteller
Community Advocate
Technical Project Management
E-commerce
Branding
Marketing
Customer Success
Event Coordination
Singer / Bandmate
Host / Emcee
Toastmaster