With the advent of smartphones, it is important that the mobile experience takes precedent over the desktop experience when designing layouts. Additionally, with limited attention spans, we need all the important details needed for a visitor to make a buying decision available as close to the top as possible.

By leveraging online research, benchmark analysis, and insights from OLAPLEX's data, I've meticulously annotated and pinpointed areas for improvement, proposing redesigns accordingly. Below illustrates the design journey we embarked on for enhancing the product and home pages, emphasizing a mobile-first approach with desktop optimization to ensue. We spent about 1 month on design and 1.5 months in development to follow. Refer to the key on the right for icon details.