MAY'23 - AUG'24

CGER: Center for Genome Editing and Recording

MIT x Whitehead Institute partnered center of excellence for genome editing and recording
Roles
Project Manager
UX Designer
UI Designer
Website Builder (via Webflow)
Project Overview
Whitehead Institute’s Center for Genome Editing and Recording (CGER) is a new center of excellence for genomics funded by the NIH grant and composed of 5 key Principle Investigators (“PIs”). In order to publicize their presence and share details on their company, the company would like to launch a site on Webflow. The primary goal of this project is to brand, design, and build an informational/marketing website for CGER.
My Contributions
  • Conducted stakeholder meetings to understand vision and collect benchmarks
  • Built out wireframe accordingly to map the necessary sections
  • Designed a high-fidelity version of the site and included basic brand details
  • Built out new site on Webflow with responsives, interactions and more
  • Maintained website updates till final approval and launch
Testimonial
Maxine W.
MIT, Center for Genome Editing and Recording
Working with Asha on a web design project for the Center for Genome Editing and Recording was an absolute pleasure. Having previously collaborated on a more extensive web design project for the Laboratory of Genomic Research, I already knew I was in excellent hands.

Right from the start, Asha took the time to understand our needs & vision and collected the appropriate benchmarks. She then created detailed wireframes that mapped out all essential sections, captured our brand, and built out the fully responsive site on Webflow! Asha even went the extra mile of assisting with maintenance of the site after it was completed, and sent tutorial videos on any complicated features so we have reference material for future updates.

Her attention to detail, creative vision, patience, and ability to communicate complex ideas clearly made the entire process smooth and enjoyable. The end result exceeded our expectations, and we’ve received nothing but positive feedback from our stakeholders. I would highly recommend Asha to anyone looking for a skilled, reliable, and insightful web designer.