mar'20 - aug'23

Olaplex

One of the largest independent hair care brands in the world
Roles
Technical Project Manager
UX Designer
UI Designer
Project Overview
Olaplex, a global haircare brand, was a client of the Shopify development agency I was working for as a technical PM & web designer and later Director. Over the years, I worked on a number of projects from designing all new experiences to redesigning their entire website twice!

MORE RECENT DESIGNS Created in Collaboration With: Mint Pattarasettagarn
My Contributions
  • With each new design idea, it was my job to dissect the requirements and map out a project plan, potential blockers, milestones, and timeline
  • For all designs, I heavily took into consideration existing branding while also trying to push the barrier in creating new experience for the customer base
  • Headed up 2 major redesigns on behalf of Olaplex, first 2020 and then in 2023—the latter was teamed up with the amazing UI designer, Mint Pattarasettagarn
  • Designed a number of webpage and experiences such as the Shop by Concern, Bundling, Sustainability Efforts, etc.
  • Launched changes while coordinating with development team to reduce overlap of competing projects and to ensure a smooth deployment
Testimonial
Linda Vo
Founder
‍Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your
ABOUTVALUESLEARNINGSDesignTESTIMONIALSLINKEDIN