feb'19 - apr'19

SolarBilling

Innovative Genomics Institute: Cell Therapy Lab
Roles
Project Manager
UX Designer
UI Designer
Website Builder (via Webflow)
Project Overview
SolarBilling was a new startup at the time that was focused on bring solar to larger properties and was indeed of branding, a new website, and collateral.
My Contributions
  • Led discussion around high-level messaging and copy.
  • Provided guided documents to help team dictate core service.
  • Wireframed and redesigned new web presence using Sketch.
  • Designed custom set of icons for company use.
  • Built out live website, responsives, and animations through Webflow.
  • Assembled user survey to collect feedback for future iterations.
  • Created collateral items including brochure and partner pitch deck.
  • Wrote a comprehensive style guide to document all design elements.
Testimonial
Will F. & Alex S.
Former Founders
Asha is a very organized and reliable individual that helped us immensely with the launch of our new company website and marketing material. What particularly stood out to me, was her ability to make things easy by asking the right questions from the start and using that knowledge to assist us in our style, tone, and aesthetic. For example, her early emphasis on collecting business goals and objectives really sparked conversation in our team, which translated perfectly into building the structure and copy of the site. Throughout the process, she also felt like a real team player who cared for our success and had a great eye for detail while designing our site. We highly recommend going with Asha for your design needs.