oct'19 - Nov'19

UCB Xcelerator

Innovative Genomics Institute: Cell Therapy Lab
Roles
Project Manager
Web Designer
Website Builder (via Webflow)
Project Overview
UC Berkeley blockchain accelerator is a program under UCB’s entrepreneurial wing that required a new website and clear brand compared to their last one. Their accelerator had a number of incoming entrepreneurs that they wanted to highlight via a website alongside a other events and ongoings.
My Contributions
  • Met with the Xcelerator team members to determine the vision for the new website and what information they wanted to externally present
  • Sketched a wireframe for the new layout and style for the program
  • Redesigned and rebuilt entire website on WIX
  • Compiled all style decisions into a style guide for quick reference
  • Prepared documentation around WIX tips and tricks for anyone tasked with maintaining the site
Testimonial
Luke A.
Program Director
Working with Asha was a pleasure due to her craftsman mentality. Every step of our project was marked by speed, quality and clear communication. UC Berkeley Blockchain Xcelerator entrusted our branding and web development to Asha and she delivered exactly what we needed within our budget and tight timeline. She was able to pick up new tools to create something our own staff could take over at our department. She also trained an intern to be the new webmaster. We couldn't be happier and more impressed and hope to collaborate again. She is an A-Team of one that takes pride in the work she does.
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