Jun'19 - sep'19

Vite Labs Limited

Beijing-based full suite blockchain platform
Roles
Project Manager
Hiring
UX Designer
UI
Project Overview
Vite was a brand new blockchain and crypto endeavor, based in Beijing. As a part of their US team, I was tasked with creating a brand new website and bold new branding to further expand their vision. Unfortunately this project was cut before going into development by the Beijing team.
My Contributions
  • Conducted stakeholder interviews and usability tests with clients to gauge effectiveness of current website.
  • Hired and managed a UX sub-contractor, James Kag.
  • Completed Information Architecture analysis, Competitive Analysis, Site Traffic research, and Heat Mapping to gather key insights.
  • Completed affinity mapping and developed user personas to figure out messaging for each target market.
  • Built user flow and proposed user journeys for new website
  • Planned out wireframe and re-design their new Vite.org website based on target market and competitor findings.
  • Built out a high quality re-brand, new website, and unified high-level messaging for Vite's larger global presence.
  • Created additional marketing assets including slides, social media banners, style guide, campaign posters, etc.
TestimonialS
Richard Y.
Co-Founder
Asha went above and beyond to deliver a satisfactory customer experience during her time of consulting for Vite Labs. She led extremely informative and fun brand brainstorming sessions with my team and guided us to come up with our values and missions. She has a great personality, and quickly and independently understands the customers’ needs. Highly recommended.
Luke K.
CMO
Asha and her team executed a full rebranding effort for Vite Labs. As a firm of 50+ people based in Beijing operating in 17 languages and a multitude of financial jurisdiction, it was not only important that we look good - but more so that we created a globally communicable digital presence while maintaining a public image consistent with regulatory compliance and multi-sector stakeholders. Asha understood the nuances of this and her detail oriented work ethic was comforting. In specific, Asha created 30+ variations for our central design which was informed by dozens of detailed customer interviews. They created a full research report with digestible dashboards and metrics, for future usage by the marketing department. Asha was also a great mediator for our leadership team, since they advised our design choices and eventually created a comprehensive style guide for handoff to in-house staff. In addition, they created interactive web, mobile and tablet mockups. It was a pleasure to work with her and her team and they come with our highest recommendations.
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